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商品編號： 9-612-025 出版日期： 2011/09/15 作者姓名： Toffel, Michael W.;van Sice, Stephanie 商品類別： Operations management 商品規格： 23p 再版日期： 2013/02/01 地域： 產業： 個案年度： 2011 -
商品敘述：
Trucost provided corporate environmental performance data and analysis to institutional investors and corporate managers, but after operating for a decade had yet to achieve profitability. Trucost was struggling to effectively differentiate its high quality products from its lower-cost competitors, and needed to develop a strategy to educate the marketplace and pursue new distribution channels. Increased investor interest in environmental issues-and an ever growing number of corporate environmental ranking-led to a proliferation of competitors to Trucost, and an industry shakeout were predicted. How should Trucost compete?
涵蓋領域：
Corporate social responsibility;Market positioning;Marketing channels;Competitive strategy;Environmental sustainability;Service management
相關資料：
Case Teaching Note, (5-612-015), 20p, by Michael W. Toffel
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